Case Study Of Barclays Premier Banking Marketing Essay

Case Study Of Barclays Premier Banking Marketing Essay There is probably no person in the world that has never heard about Barclays Banking system. It is wildly popular given its efficiency and transparency. However, we will also look into other factors which make Barclays Bank one of the best options on the market. What makes users opt for this banking system? There are tonnes of different factors which customers are influenced with even without knowing it. First of all, there is the culture which moves them toward this decision. It works almost invisibly but pushes potential clients to choose this bank over others. Also, there are factors which identify how well the product is present on the global scale. The best part is that this establishment has nothing to worry about when it comes to global presentation, as they have a lot to offer here. Besides, customers who come from the higher layers of society chose the Premier Banking because it supports their prestige, and this means a lot to them. That is why it is truly a great strategy to make an accent on the prestige and let people enjoy the benefits of the program. Also, customers of this Bank can benefit from the support of the assistance provided by a team of professionals who will be there day and night taking care of their clients. They can come up with the best solutions for the occasion as well as the function all day long to keep clients satisfied. Besides, the Bank offers its customers all kinds of rewards and benefits which make people feel cared about. Barclays Premier try to do their best to function in a way that is acceptable for clients. So, they add flexible propositions and offer exclusive benefits for Premier customers only. Studying how Barclays attract and keep their customers happy and loyal can be an incredible opportunity for individuals interested in learning more about consumers’ habits. Thus, customers are more likely to be loyal if they know that day or night you are ready to help. For this reason, the bank has round-the-clock call centre all available to answer your questions. And another benefit, though it is not as crucial to clients’ decisions on a bank is the special parking lots for customers with Premier-level services. To have better access to the services Barclays has to offer, the employees of the bank created special parking lots. This was a huge thing in its days and made some customers opt for this bank among other options. So, there is a lot one can learn from how the Barclays runs its business. They truly use the best and most powerful world practices that influence their customers even in the ways they not expect. Many banks today can use them as a perfect example of conducting business with people of the higher classes.